Our Philosophy

Dental Professionals get a bad rap

Dental professionals are not represented well in popular culture or in the mainstream media. The common perception is that the dentist or the orthodontist are “Dr. Pain”.

Due to this negative portrayal, parents and children in general avoid regular visits and check-ups. Additionally, most adults who avoid going to the dentist can trace their feelings back to a bad experience they had as a child. According to the ADA, 30% of those who avoid going to the dentist report it is due to a previous bad experience.

Most usually don’t go until the problem becomes significant. This compromises good oral health and makes it difficult for you to help them with their dental problems. It also makes it difficult for you to maximize your practice building and revenue opportunities.

As a result, dental professionals struggle to make every visit a positive event. However, they generally lack high quality practice marketing and communication materials or tools. In particular, they don’t use materials that children and parents can relate to, that are entertaining and educating, or that can create a real, positive buzz around their practice.

In addition, practitioners typically do not market themselves effectively to families and children. The most popular marketing pieces showing the office, the staff or the family might look good, but do not effectively engage or motivate consumers, and do very little to differentiate one professional from another. In short, they all look the same and most don’t do the job.

As a result, there are very few tools or materials that can truly change the image of the dental professional and enable you to effectively generate strong word of mouth referrals in order to grow your practice, help get your patients into the office early, and increase your income.

Our materials have been created by dental professionals for dental professionals. Together with skilled entertainment industry veterans, we have created a compelling and fun marketing approach that truly sets you apart and makes a visit to your office an adventure!